In a short time, ATG has come a long way and is synonymous in delivering superior value to customers by offering an extensive range of products with focus on latest innovations.
ATG specialises in the development, manufacturing and sale of off-highway tyres. One of the fastest growing off-highway tyre companies, ATG has a wide range of offerings for agricultural, forestry, industrial and OTR tyres. ATG owns three world-renowned brands - Alliance, Galaxy and Primex.
Founded by the Mahansaria family, ATG was formed with an acquisition of two companies - ´Alliance Tire Company´ and ´GPX International Tire Corporation´. In 2007, with the support of Warburg Pincus, the Mahansaria family acquired ´Alliance Tire Company´ of Israel which owned the brand ´Alliance´ and this was followed by the acquisition of GPX International Tire Corporation in 2009, a US company which owned the brands ´Galaxy´ and ´Primex´.
ATG´s business is divided into three regions - North America, Europe and emerging markets. With an annual turnover of over $550 million, ATG has three state-of-the-art manufacturing facilities located in India and Israel, and four R&D centres strategically located in Israel, the US, India and South Africa. They have a strong network of 10 distribution and warehousing units spread across different countries.
The company has presence in 120 countries across six continents, with more than 4,000 employees and a network of over 2,200 sales partners. Recently, ATG was invited to become a member of the World Economic Forum Global Growth community, which brings together over 400 of the world´s most dynamic, influential medium-sized enterprises recognised for their success and growth.
The journey plan
As a part of its expansion, ATG plans to bring its renowned range of OHT tyres for the Indian ´after market´ and grow its channel partner network in India. It already is an established supplier to the international OEs who have a manufacturing presence in India.
The long mile
Globally, in a short time, ATG has come a long way and is synonymous in delivering superior value to customers, by offering extensive range of product offering and focusing on latest innovations. The latest feather in their cap is the Integrated Management Systems (IMS) certification received from TUV Rheinland, Germany, for their new manufacturing unit in Dahej, Gujarat. All their existing plants already have the required certifications endorsing world-class manufacturing capabilities.
ATG is bullish about its plans for emerging markets like APAC, MENA, Africa and especially India. It continues to invest in people and technology, with a vision to be a global market leader in agricultural, forestry and construction (AFC) tyre segments while building a strong presence in niche earthmoving tyre segments such as port and underground mining.