- Sarmad Fakhri, Managing Director, Kingspan Insulation LLC
Kingspan Insulation is a division of Kingspan Group Plc, one of Europe¨s fastest growing manufacturers of building materials. It manufactures a range of building fabric and building services insulation and insulated systems. Sarmad Fakhri, Managing Director, Kingspan Insulation LLC, shares more on the company¨s expectations from The Big 5.....
What compelled you to participate at the event and what are your expectations from it?
We have exhibited at The Big 5 Dubai expo for many years and it has always served as a good platform to educate and introduce ideas to the market.
Which products do you plan to exhibit at the event this year? Any new launches?
We will be exhibiting one of the widest ranges of insulation products available in the Middle East market.
These include optimum performance vacuum insulation panel - OPTIM-R; premium performance phenolic insulation - Kooltherm; and high performance PIR insulation - Therma. The stall will also demonstrate a range of innovative pre-insulated ductwork, including CFC and HCFC-free Kingspan PalDuct Hydro and The Kingspan KoolDuct System.
What are your strategies to attract visitors to your booth and generate sales from the event?
We aim to educate architects, engineers, consultants and contractors about certain issues in the construction industry that we feel strongly about. At this years Big 5 expo, our focus will be on the importance of considering the ozone depletion and global warming potential when choosing insulation materials. Our focus will be on looking at the positive environmental impact that can follow from choosing materials which have zero ozone depletion potential and a low global warming potential, specifically, the Kingspan PalDuct Hydro System.
Particular focus will also be on research that was undertaken by consultancy firm Mott MacDonald on the energy saving benefits of improving U-values in external walls, roofs and floors. The research showed us that improving U-value specifications, and in this case using Kingspan Kooltherm and Kingspan Thermaroof insulation solutions, over and above the local baseline specifications, will decrease energy usage and carbon emissions in 100 per cent of calculations, and can deliver instant ROI on the additional insulation cost.
Who will be your target buyers at the event?
Architects, engineers, consultants and contractors who are interested in building sustainably.
How do you view the current construction market in Dubai? And, how do you see your company contributing to the growth?
Making UAE the most sustainable country in the world is increasingly being talked about. This has influenced some of the visions in place, such as the UAE Vision 2021 and Dubai¨s Integrated Energy Strategy, which commits to reducing energy demand by 30 per cent by 2030, and the newly released Al Sa¨fat Green Building Evaluation System.
Kingspan Insulation is at the forefront of the low energy building drive, helping architects, engineers and developers get the most energy-efficient building envelope and building services performance.