- Rami Abu Rmeileh, Deputy General Manager-Trading, Fawaz Refrigeration & Air Conditioners
Fawaz Group was established in 1973 in Kuwait as an electro-mechanical contracting business. Sustained growth of business enabled them to develop in trading and facilities management segments outside Kuwait. Over the last four decades, the organisation has executed innumerable projects in diverse spaces. Rami Abu Rmeileh, Deputy General Manager-Trading, Fawaz Refrigeration & Air Conditioners, shares his views on The Big 5 event.
What are your expectations from The Big 5 event this year?
Emphasis on energy efficient products or systems and green buildings and concepts is something we are hoping to see. The event provides us an opportunity to position ourselves as a one-stop destination for most of the HVACR-related materials. We feel that this event will provide exposure to our products and prominence to the company.
Which are the products that you will showcase at the event this year?
Fawaz will be introducing Swiss Pumps in this year´s Big 5 and that is expected to bring-in an unexplored and revolutionary dimension of pumping business. Other main products that will be showcased are TSI-Airflow, JB Instruments, JW Copper Pipe, Emerson Climate Technologies, Frego AC Units and NIBCO.
Also, elaborate on the company´s strategies to generate sales from an event of this nature.
We have a special focus on African markets and customers to enhance market share. Many of them generally visit the Big 5 exhibition and we are maximising this opportunity. Fawaz will be the one-stop partner for prospective customers for end-to-end solutions.
What are the factors that compelled you to participate in the event this year?
The potential access to a significant number of customers at the event. Secondly, since there is a huge influx of overseas customers - one of our focus customer groups - we hope to make new inroads and build lasting relationships using this platform.