- Raphale Khlat, CEO, Faisal Jassim Trading Co LLC
Established in 1988, Faisal Jassim Trading Company LLC (FJTCO) specialises in the electrical and mechanical fields related to the building services industry. The company has an excess of 800 qualified staff with facilities exceeding 22,000 sq m. Over the years, FJTCO has built strong relationships with its principals and partners in the US, Europe and Asia. Raphale Khlat, CEO, Faisal Jassim Trading Co LLC, elaborates on the current market scenario in the GCC and expectations from The Big 5 event.
In the current market scenario, What is the role your company has to play?
UAE´s building and construction sector looks promising. With several new projects and stalled projects being kicked off, we look forward to a vibrant year. In addition, the UAE Government is investing in the health and education sectors by constructing clinics, hospitals and schools across the emirates. Moreover, property developers are busy in developing numerous villa projects that will be accountable for future prospects. And, with Dubai being the host for Expo 2020, the potential for the hospitality sector is on a rise with an increase in the requirement for several budget, luxury hotels and shopping malls. In a nutshell, the real estate business´ future in Dubai looks bright and promising.
Our vision is to be the preferred partner in providing products for the building services industry. We have forged a reputation of expertise and excellence and our engineering and sales teams are well qualified to provide solutions to the most stringent client needs. We understand the importance of having excellent service back-up and workshop facilities and hence have ensured that our technicians are experienced and well-equipped with tools and machinery to execute quality work. We keep adequate spares, enabling us to attend to after-sales service and guarantee the quality of our supplied equipment. That said, today, we are proud to say that FJTCO has been instrumental in providing top of the line electro-mechanical equipment to the building services industry in GCC market.
Which are the recent green products introduced by the company?
We believe in sustainable development, an important concept for the UAE. FJTCO is member of Emirates Green Building Council and represents eco-friendly MEP equipment and services that provide a better quality of life. From thermal insulations, heating, ventilations, air-conditioning and solar systems to power and automation technologies, it enables the industry to perform and lower the environment impact. These products are compliant to Estidama requirements stipulated for projects in Abu Dhabi.
As the UAE Governments are investing profoundly in airport infrastructures, what are your offering for airport projects?
The company has offered pumping equipment, air distribution and control devices, and control valves to the international airports of Dubai, Abu Dhabi, Muscat and Doha.
What are the challenges you face while dealing with your customers?
The market has become highly competitive and at the same time, cost of production has increased due to an increase in material costs. Stakeholders are signing the contract with stringent margins, which in turn reflects on our pricing structure. Consequently, this affects the customer´s price expectations. Hence, we are working with our partners on ways to reduce the production cost and making it more competitive without compromising on the quality. Most importantly we keep improving on our process and response to give a better service to clients at a competitive rate
What are your expectations from the Big 5 Construct Dubai expo this year? What are the products that you would be displaying at the expo?
In the wake of developments leading to positive economic and market outlook in the UAE, we expect a good turnout of key players and potential customers from GCC countries, India and Africa. Our main objective is to reaffirm FJTCO´s strong presence in the market and The Big 5 is an ideal platform for us to network with decision-makers, existing and potential clients. That said, this year at The Big 5, we are exhibiting the Euroclima air-handling unit, Samsung DVM outdoor unit, Lakos filtration unit, Flowtech air control and distribution devices along with Greenheck Fans. Each product is launching many new features, bringing better efficiencies, easier selections installation and servicing. In particular we highlight: Samsung latest VRF, Flowtech VAV boxes and Euroclima heat recovery solutions.
How do you see the path forward for the building and construction sector?
The UAE construction industry is witnessing speedy growth with various on-going projects in the region. Moreover, as reported by the media, favourable government policies such as permitting non-UAE national freeholds and leaseholds are attracting FDI in the construction segment. Also, an increasing number of foreigners are investing in properties across the country, thereby contributing to the growth of the construction sector.
UAE´s construction sector is forging ahead as the region is witnessing heavy investments from both public and private entities. One instance is the Mohammad Bin Rashid City, which will comprise a theme park, more than 100 hotels and the world´s biggest shopping mall. Expectations are always high for the future and we have set our marketing strategies and goals for the future.