- Sunil Kumar Palayil, Deputy Manager-UAE, Oman & Kuwait, Jaquar Middle East LLC
With over 54 years of continuous research and development, Jaquar has established itself as a leading global and trusted bath brand, known for its excellence in innovation and technology. Sunil Kumar Palayil, Dy Manager-UAE, Oman & Kuwait, Jaquar Middle East LLC, shares more on the company´s offerings and expectations at The Big Show Oman.
What are your expectations from the Big Show Oman 2016 event?
We are an undisputed market leader in India, and our aim is to reach the same place in all the 33 countries where we are present. In order to achieve this, getting to the people and building a brand among them is the basic. Exhibitions like the Big Show is a good platform for this.
As an exhibitor, which are the products that you will showcase at the event? Any new launches planned?
We will be showcasing our new brassware and whitewhares design. Also, we will be launching our new flushing system called i-flush (intelligent flushing system), which is required for the new modern Gen-X bathrooms.
Any strategies planned to generate sales from an event of this nature?
This platform is a kind of an orientation centre to the industry people - consultants, clients, designers, etc. Since our business partner in Oman is Kimji Ramdas, we are confident of the growth move.
Who will be your target buyers at the event?
Education is must for anything. So, our major focus is to educate the end-users, consultants, designers, contractors, etc, about the brand Jaqaur, as well as to explain our tag line ´Experience bathing´.
What are the factors that compelled you to participate at the event this year?
We have been doing different marketing activities, and think that this is the right time to participate in such an event, to elevate our brand to the next level.
How do you view the current market for the building and construction industry in Oman?
There is always a market for everything. What we need to ensure is to find the right place and be there at the right time.