- Kei Taniguchi, Director-Appliances Division, Panasonic Marketing Middle East & Africa
Panasonic Marketing Middle East & Africa FZE (PMMAF), a subsidiary of Japan-based Panasonic Corporation, is the regional headquarters for Panasonic in the Middle East and Africa (MEA) region, and is based in Dubai. As a company, it aims to leverage the strengths that Panasonic has developed over the years, and to continue to combine these strengths towards pursuing cross value innovation with comprehensive products, services and solutions. Kei Taniguchi, Director-Appliances Division, PMMAF, shares more on the company´s expectations from The Big 5....
What compelled you to participate at the event and what are your expectations from it?
The Big 5 is an ideal platform for brands to showcase their latest solutions for construction and building design technology. The event serves as a great meeting ground for us to reach out to our regional consultants, contractors and distributors.
Which products do you plan to exhibit at the event this year? Any new launches?
PMMAF will be displaying its latest tropical variable refrigerant flow (VRF) air-conditioning systems. These systems deliver industry-leading operational energy-efficiency and reliable cooling even in severe weather conditions of the Middle East.
What are your strategies to attract visitors to your booth and generate sales from the event?
For the event, we are focusing on customers who are looking for air-conditioning systems with substantial energy-saving feature. We will be displaying our latest models of VRF air-conditioners and control systems, which boast high-efficiency, premium quality and the latest technology.
Who will be your target buyers at the event?
With our strong brand image, high quality standards, long history of servicing different markets for years and our strategic alliances with industry leaders, we are well-positioned to cater to this fast growing and potential market. At the event, we are expecting project enquiries from contractors, consultants and distributors who will travel from various Middle Eastern markets.
How do you view the current construction market in Dubai? And, how do you see your company contributing to the growth?
The GCC construction market seems be going through a slow phase as a result of the fall in oil prices over the past two years. Furthermore, this has led the governments and project developers to review their spending plans to focus on the strategic priorities. There have been fewer tenders in 2016 as compared to the previous years. However, we expect the market to pick up in 2017 and 2018, as we move closer to major regional events like the Expo 2020 and FIFA World Cup.
And PMMAF, with its wide range of products and solutions for the building and construction industry, will continue to contribute and lead the industry towards efficiency, innovation and sustainability.