BKT tires signs a multi-year agreement as the official and exclusive tire sponsor of Monster Jam.
KT is all set to go live! Recently, BKT Tires and Feld Motor Sports« announced Balkrishna Industries Ltd´s (BKT´s) multi-year agreement, which it has sealed as the official and exclusive tire sponsor of Monster Jam - a live motor sport event tour - and its fleet of Monster Jam trucks. The tire manufacturer has chosen to sponsor this show of global appeal to foster a strategic process of both brand positioning and brand visibility. The agreement is fully in line with BKT´s winning strategy of fielding effective communication as well as marketing campaigns. The company offers a large range of off-highway tires that are specially designed for vehicles in the agricultural, industrial, earthmoving, mining, ATV and gardening sector. Through 2018, the company will have an on-site presence at the event.
Speaking about the event is Arvind Poddar, Chairman & Managing Director, BKT. He says, ´This agreement definitely represents a strategic choice for our company. It is the first time that we have been involved in sponsoring a show of such a large scale. We have taken on the challenge of designing purpose-built Monster Jam tires for the fleet of Monster Jam trucks that are thrilling millions of people around the world. We are well aware of the fact that this will result in fresh and clear visibility.´
To this, Charlie Mancuso, President, Feld Motor Sports, adds, ´We are happy to welcome BKT Tires as a valued sponsor of Monster Jam, especially as the official tire sponsor and manufacturer. The company is a major player in the off-highway tire market and having their support in creating a purpose-built tire for Monster Jam trucks is going to help continue the global growth of Monster Jam.´ Agreeing that Monster jam has a great public appeal around the world, Carl Casalbore, President, BKT Tires USA, Inc, says, ´Being the official and exclusive tire manufacturer of Monster Jam will have a strong media and brand positioning effect for BKT. These are important goals for the American market.
We are sure to achieve these goals by means of this special partnership having a strong impact on our target group.´
This is a large step ahead for BKT, the company that has chosen such a consumer-friendly show - Monster Jam - to reinforce its brand. This choice perfectly fits into the strategic route that BKT has been following for several years in the fields of communication, marketing and promotion. Enormous efforts are underway in terms of brand visibility with a positive effect on both sales and brand awareness.
Today, BKT´s success is the result of its commitment and continuous investments in research and development of high-quality tires that are suitable for any kind of terrain and operating application. Especially for Monster Jam, the company has designed and developed a purpose-built tire, the BKT Monster Jam Tire, which will soon outfit all Monster Jam trucks. Monster Jam produces more than 350 performances with and over 4 million annual attendees. And, BKT is in full swing for its tire-full performance!