The Big 5 expo helps us generate new marketing leads

Zakaria Jbairi, Area Manager for Middle East, MB Crushers
In the past 10 years, MB Crushers has dramatically changed the methods of crushing used in all types of construction enabling new opportunities. The company has also provided solutions to all types of technical requirements and environmental regulations. Zakaria Jbairi, Area Manager for Middle East, MB Crushers, speaks on his latest launches and strategies for The Big 5 2014.

What are your expectations from The Big 5 Dubai event, this year?
The Big 5 exhibition will be a good opportunity to interact with potential customers. The expo will also enable us to promote our innovative technologies.

Which are the products that you plan to launch at The Big 5 Dubai 2014?
This year, the company is focusing on its core product- the crusher bucket. In addition to this, we will also display a diverse range of our existing products.

Also, what are your strategies to generate sales from an event of this nature?
The Big 5 exhibition is an excellent platform through which we are able to conduct face-to-face or direct interaction with our target audience. The event has proved extremely beneficial for us as we have closed many deals at the expo in the past. It also helps us generate new marketing leads.

Who will be your target buyers at the event?
Our target audience will include companies that specialise in various sectors such as earthmoving, road works, recycling, construction and mining.

What are the factors that compelled you to participate in the event this year?

The expo witnesses the presence of numerous visitors not only from the UAE but across the globe. This enables us to showcase our products and technologies to our target audience and generate profits through sales for the company.

How do you view the current market for the building and construction sectors in Dubai?
A growing market, Dubai is expected to witness diverse mega construction projects in the next four to six years. As part of our strategy, the aim is to obtain contacts from all GCC regions along with Africa.