AkzoNobel and Easa Saleh Al Gurg Group have partnered to strengthen the decorative paints market position in UAE.
Innovative products and sustainable technologies are required to meet the growing demands of our fast-changing planet. Of this growing demand, paints and coatings are in the lime-light, especially in the Middle East market. A leading global paints and coatings company and a major producer of specialty chemicals, AkzoNobel is on the run to grow its presence in the Middle East.
Recently, the company partnered with Easa Saleh Al Gurg Group LLC, a multi-dimensional conglomerate with a portfolio of 26 companies that has a diverse range of product and business interests that predominantly include retail, building and construction, industrial and jvs.
This partnership was to form a jv company- Akzo Nobel Decorative Paints (ANDP) - to strengthen the decorative paints market position in the UAE. The agreement was signed between Peter Tomlinson, Managing Director, AkzoNobel Middle East and Abdulla Fareed Al Gurg, Group General Manager, Easa Saleh Al Gurg Group LLC, in Dubai.
The new entity will strengthen AkzoNobel´s position in the Decorative Paints segment with the premium brand Dulux. ANDP will develop the market for the Dulux brand further, and align the brand with the latest global developments to enhance customer satisfaction and experience in the market.
This jv will enable ANDP to promote and develop the market for decorative coating products, supported by Easa Saleh Al Gurg´s reputation and wide customer network. ´This new partnership forms another strategic opportunity for AkzoNobel´s Decorative Paints business in the Middle East,´ said Ruud Joosten, Executive Committee member responsible for Decorative Paints at Akzo Nobel. He further added, ´We are delighted to be entering this dynamic new market and we do recognise and respect the long-standing success the Easa Saleh Al Gurg Group has had in UAE.´´
Further, Abdulla Fareed Al Gurg, Group General Manager, Easa Saleh Al Gurg Group, commented, ´This jv will complement our existing business and leverage on the distribution network of Easa Saleh Al Gurg Group. The deep category knowledge due to the long-standing Dulux brand association, local market experience, and our mutual commitment to consumer-focused innovation, gives us confidence that this partnership will be a long-term success.´
Adding to this, Peter Tomlinson, Managing Director, AkzoNobel in the Middle East, said, ´We are committed to growing in the Middle East region and strengthening the relationship with our local partners. Boosting our decorative coatings and paints offer in the region will provide a strong platform to support our customers in this increasingly important market.´
AkzoNobel has been bolstering its operations in the region. In 2013, the company also established a jv with Sadolin Paints Oman, a manufacturer of decorative paints and performance coatings, under the name Akzo Nobel Oman SAOC.