- Rajendra Verma, Vice President, International Business Group, Blue Star
The vision for Oman construction sector´s workforce is to be an envy of the world because it is rooted in best practice. Not many places in the world have had such a significant construction sector boom seen, nor such a big demand for new products and innovation visualised. Oman´s long history of political stability, coupled with its favorable international trade agreements and special economic zones, have ensured strong growth in economic output in recent years. Rajendra Verma, Vice President, International Business Group, Blue Star, sees all this as a huge opportunity to expand its cooling products business. With this, the company has taken an aggressive target of channel expansion in the Middle East and other international markets. He shares more on the market and the company´s big plans at the Big Show Oman.
What are your expectations from the Big Show Oman 2016 event?
This is an important event for us, as it is an excellent platform to showcase our prowess in the HVAC and refrigeration industry in Oman and also the entire GCC region. With the increased demand for high-quality products in the GCC region, we were satisfied with the positive response we received for our brand during last year´s edition; and this year, we hope to exceed expectations.
As an exhibitor, which are the products that you will showcase at the event? Any new launches planned?
Our main focus will be on the state-of-the-art Inverter Variable Refrigeration Flow (VRF IV Plus), which is specially designed and tested to withstand the harsh heat of the Middle East. We are the only brand who claim 100 per cent capacity at 43ºC in the VRF segment. The VRF IV Plus Compressor unloads at 48ºC. Also, our VRF systems, can work upto 56ºC. Along with the VRF system, we will also showcase our latest range of energy-efficient room air-conditioners, launched this year, with unique USPs like hidden display, eco-friendly refrigerant, sturdy reciprocating compressors, etc. Besides, we will also display our time-proven water coolers and bottle water dispensers.
Any strategies planned to generate sales from an event of this nature?
This exhibition gives us an opportunity to connect with customers and develop quality contacts. Further, since we have embarked on an aggressive plan to expand our product basket, we hope to leverage long-term business opportunities and relationships. As our innovative product offerings are increasingly profiled and marketed at international exhibitions like these, we hope to demonstrate our strong understanding of the needs and preferences of our customer base and solidify the company´s position as the leading brand for HVAC and refrigeration business.
Who will be your target buyers at the event?
Our target audience includes consultants, contractors, architects, importers, procurement managers and property developers. We have designed a world-cass exhibition stall with this in mind, which is showcasing a wide range of our products, and with many informed staff to answer questions and give detailed explanations about the company´s offerings.
What are the factors that compelled you to participate at the event this year?
The Big Show Oman is an important exhibition in the Middle East, which brings together consultants, contractors, architects, etc, in what is the Arabian Gulf´s largest construction trade show. The four days of networking provides ample opportunities for buyers to identify and source the latest products and services in the industry. It helps the buyer team-up with leading product and HVAC solution provider like us. Last year, we received a positive response from our clients and visitors, and we are confident that this year will be no exception.
How do you view the current market for the building and construction industry in Oman?
Although the downturn in oil prices has affected the Middle East region, the construction industry in Oman is beginning to see benefits from the diversification policies initiated under the Oman Vision 2020 plan. We are reinforcing our existing distributors in Oman and other GCC markets, with full support for product portfolio enhancement and marketing and channel scheme initiatives, to propel the buying, particularly in harsh summers. The products business, being driven through distributors in the Middle East market, we have been insulated during this slowdown due to the downturn in the oil prices. Since our channel expansion is adding to the growth of our product´s business, considering a low base, we expect this business to grow as our company has joined hands with many distributors in the Middle East. Also, we have plans to enter the Saudi and Iran markets with the unitary products business being the first product category to start with.